The Follow-Through Factor: Getting from Doubt to Done

📚 Why We Recommend It

We’ve all been there: dreaming of starting a business but frozen by fear of loss, wanting to run a marathon but always “too busy” to train, or writing a manuscript that collects dust in a drawer. We blame bad luck or lack of resources for our unmet goals, but the real gap is often simpler—we have the courage to start, but not the skill to finish. That’s where The Follow-Through Factor comes in: it’s a practical, no-fluff guide to moving from doubt to action, written by someone who’s seen exactly what holds people back.

Author Gene C. Hayden speaks with hard-earned authority. As a former journalist, she interviewed achievers from all walks of life—artists, executives, small business owners—who turned insecurities into success. Later, as a certified life and career coach, she helped hundreds break through the “start-but-never-finish” cycle. Her biggest insight? There’s a critical difference between “commitment” and “follow-through”: Commitment is sticking to a writing schedule; follow-through is sending that manuscript to 100 agents (and trying self-publishing when rejections pile up). Commitment is doing great accounting work; follow-through is asking clients for referrals, even when it’s uncomfortable. Just like Adam, the client in the book who went from “waiting for luck” to building a thriving firm with niche software—every story feels like a mirror for anyone who’s ever “almost” achieved something.