Recommend books Scarcity: Why Having Too Little Means So Much

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Scarcity: Why Having Too Little Means So Much

★★★★

Sendhil Mullainathan/Eldar Shafir・・Ended

Updated: September 3, 2013

Content length: 302 pages

language: English

Source: amazon

7.9

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Nanpin (male-oriented) novels Literary Fiction Ended

In this provocative book based on cutting-edge research, Sendhil Mullainathan and Eldar Shafir show that scarcity creates a distinct psychology for everyone struggling to manage with less than they need. Busy people fail to manage their time efficiently for the same reasons the poor and those maxed out on credit cards fail to manage their money. The dynamics of scarcity reveal why dieters find it hard to resist temptation, why students and busy executives mismanage their time, and why the same sugarcane farmers are smarter after harvest than before. Once we start thinking in terms of scarcity, the problems of modern life come into sharper focus, and Scarcity reveals not only how it leads us astray but also how individuals and organizations can better manage scarcity for greater satisfaction and success.

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📚 Why We Recommend It

Imagine your mind as a high-performance computer—capable of handling complex tasks with precision. Now picture that computer running 100 programs simultaneously, its processing power drained by relentless demands. This is the hidden reality of scarcity: it hijacks your cognitive bandwidth, leaving you trapped in a cycle of shortsighted decisions and missed opportunities.

In Scarcity, Harvard economist Sendhil Mullainathan and Princeton psychologist Eldar Shafir decode this universal human condition through groundbreaking behavioral science. Drawing on decades of research, they reveal why the poor struggle to escape poverty, why busy professionals procrastinate, and why even the disciplined fall prey to impulsive choices. The culprit? A psychological state they call "tunneling"—a hyperfocus on immediate needs that blinds us to long-term consequences.